BlogSpot SEO Tips For Bloggers. As compared to WordPress vs.Blogger, Blogger has a limitation in optimizing it for the search engine. And also, for some work you need to edit your template.
Without optimizing for Search Engine. You never get search traffic for your blog. So in this guide, I will show you some SEO technique to optimize your blogger for search engines. And also, I have made an infographic for BlogSpot SEO which includes some on page SEO technique for BlogSpot.
Before starting this Verify your BlogSpot in Google Webmaster Tools.
BlogSpot SEO Infographic:
In this guide, I will explain each technique that I take on the BlogSpot SEO Tips from the infographic.
Blogger posts URL link(Permalink)
Permalink plays a significant role in blogger SEO. Make your post URL short. Do some keyword research and place your keyword within 1st five words and don’t use Stop words in Permalink (Ex: A, An, The, etc.)
- SEO Friendly URL: http://www.thinkdigi.org/blogger-seo-tips-blogspot-blogs/ (Here both of my keyword are placed in URL Blogger SEO and Blogspot SEO)
- Bad URL: http://www.thinkdigi.org/?p=1147/
- No Stop words (Ex: A, An, The, etc.)
In Blogger. While writing content, you will have Permalink option on the left side. By default, it will be Automatic Permalink where blogger it will automatically make a URL based on your post title. Change it to Custom Permalink and add your target keyword in the Permalink. But if the article is already published you can’t use Custom Permalink for it.
Blogger Post Title Optimize
Whenever we talk about BlogSpot SEO. Title tag plays the most important part on SEO. Make the title starts with your keywords.
For Example: If my targeted keywords are “Blogger SEO“. Placing it in the first place of the title gives a major advantage
By Default blogger title will show always show before post title in search result. Here is the screenshot of it. Thinkdigi is my blogger title now it appearing in the first place before my blog post which is a negative factor for your BlogSpot SEO. To fix it you can add some code to swap it.
Here is the code to fix it. Go to your dashboard and navigate to Template > Edit HTML. Find out the code given below.
And replace with
<b:if cond='data:blog.pageType == "item"'> <title><data:blog.pageName/> | <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/></title> </b:if>
Now this code will swap “blogger title: post title” into “post title: Blogger title“.
I have seen many bloggers don’t do the internal link, and some give the internal link with a no-follow attribute. Where both of this are a big negative factor. The internal link is not only used to reduce bounce. It will also help in keyword ranking for your blog. Internal linking with the relevant keyword with increase rank in search result.
- internal link with keyword and related words
- Don’t add Nofollow attribute to the internal link. It tells the search engine not to follow the link, and it will not pass page rank.
Nofollow external links
In above point, I have said don’t add Nofollow attribute to internal link since it has no value. But when you hyperlink external site you can use the Nofollow attribute. since you trust the site, and it is relevant to your content.so you can make it as do-follow. Hyperlink to related words in the blog post is also a ranking factor.
For Example, you can add no-follow to the spammy sites like torrent or hacking site and for the comment section.
Blogspot Image Optimization
Optimizing and using the image in content increase user time on site and also, it will boot user interaction signal on your site. It will also bring traffic from google image. If your image is well optimized and rank in google image.
- Keyword in Alt Tag.
- Keyword in Image name (on-page-seo.jpg).
- Compress and Quality image.
- Bad Image name (dsc1020.jpg).
- Low-Quality image.
How to add Alt Tag in Blogger.
Step1: Add image in the post editor and click Properties.
Step2: Add you Keyword in title and alt text.
Now click ok.
Show Related Posts
The only reason I told to use related post in to reduce bounce rate and to increase user interaction signal. You can add Related post widget at the end of the content and on the sidebar.
Keyword density is a percentage of time that you used Keywords on your content, and it is also important in ranking. But it should not be too less and too more on BlogSpot SEO. I will maintain my keyword density within 1.5% to 2%. At maximum, you can use up to 2.5% if you use more then it will make spammy
(Number of Keywords/ Total number of Keywords) * 100 = Keyword density
- Keyword in 100-150 Words
- Keyword in Permalink(Start with Keyword)
- H1 and H2 tag
- Title (Start with Keyword)
- Starting and ending part of the article
- Bold and Italics your Keywords
- Keyword in Image Alt text
Customize the search preferences
Customizing your search preferences help you to manage posts, and images indexing using Custom robots header tags, Set Meta Description for root domain and set Custom robots.txt. To do this learn how to setup Blogger Search Preferences. Once you finish the setup, you can add meta description in the post editor. It will enable once you finish Meta Description tags in Search Preference Settings.
Check this image. You can add meta description over here. Make sure it starts with your targeted keyword.
Always do enable comment section for your blog it helps. While doing Google Search, I found some result that shows up in Google are because of some user add my search query in the comment section. It helps you to get more organic traffic when the user leaves relevant keywords in your comment section.
- Don’t change your comment platform like changing it from facebook comment to Google plus comment system. Changing like this will affect your ranking
Don’t forget to share and also leave the comment if you have any questions on BlogSpot SEO optimization.